With the emergence of an increasingly discerning, well-informed consumer, 3DMR offers a more sophisticated approach to navigating a rapidly changing marketing environment, which is less linear and more complicated than the traditional funnel suggests.
3DMR offers in-depth geographic insights that can be applied to your marketing campaign. Rather than a blanketed ‘one campaign fits all’ approach, we will provide more concise geo-targeted clusters complete with insights based on consumer buyer behavior dominate within each cluster.
3DMR will manage your marketing assets using optimization techniques which will allow an efficient media spend. These assets include the development of creative, ad placement and cadence to include social media.
With a more efficient and targeted marketing campaign, mediums such as Digital, Cable and Direct Mail can be purchased much more efficiently and effectively using targeted data. Example, we can segment our TV buys within a market by copy splitting by Cable Zone.
We use your current customer’s profile and behaviors to model your future target marketing strategy. Not only do we focus on current customer retention campaigns, we provide services for conquest campaigns as well.